This project covers the five phases of the redesign of the Design Thinkers Academy website, including: Proposal & Persona Development; Content Strategy; Usability Testing & Revisions; Development of Visual Language; Final Comps & Notations as part of a Visual Interface and Interaction Design class.

The existing Design Thinkers Academy website contains duplicate information across categories, cumbersome and confusing navigation, pervasive graphics that detract from usability and waste space,  broken links and outdated information. 

For users, whether first-time, returning, casual or experts, this makes navigating the site to locate relevant information difficult, obtaining resources the equivalent to an exploratory mission and enrolling in a workshop less than a streamlined process. The site lacks the ability to process payments online and instead uses an invoicing system.

For stakeholders this does not represent their service offerings in a professional, efficient way—and may result in the loss of potential business. From a systems perspective the lack of online payment processing means delayed accounts receivables, longer sales cycles and a load on personnel to process invoices. 

The overall benefits of a site redesign include:

> Presentation of Design Thinkers Academy as a professional organization
Meet the diverse needs of the users identified in the personas as representative of the site’s key target audiences
> Increase in perceived relevance of organization among target audience
Increase in site traffic as a result of social media integration that facilitates easy sharing of content among target audience member’s networks 
Increase in return traffic as a result of CRM efforts driven by visitors opting-in to receive workshop offering updates in addition to existing newsletter distribution 

Specific usability benefits include:
> Increased ease of navigation
> Clear, industry relevant taxonomy
> Streamlined workshop registration process
> Updated, current information being served to site users


Want to learn more? View the complete case study here.