MANUP: SOCIAL MEDIA NETWORK CREATION

Primary research revealed a potential gap in the social media landscape for a network focused on connecting men and facilitating real-world community.

INSIGHTS
> Men in community gather around mutual interests and causes and much of the current social media marketplace is focused on the “me-onomy” discovered in our research phase, thus there is a disconnect with social media networks for many men

Research revealed that while many men are involved with social media there is often a sense of isolation, uncertainty around engagement levels and time commitments associated social media

> Trends like Craigslist, TV shows like Barter Kings and Mad Men, and movements like slow food and urban gardening express nostalgia and a latent cultural desire to prosper outside of traditional social and economic systems

 

HOW CAN IT BE USED?
This social media network facilitates connections between men on a local level in order to increase awareness of social issues, enable problem solving and build community. Functionality could include location-based connections, tweet like communications, skill/interest profiles, knowledge database, barter exchange forum and community discussion.

NETWORK DESCRIPTION
Man Up (working name) is a social media network designed to help men make meaningful, real-world connections in order to share interests, increase knowledge and challenge one another to aid their fellow man, solve problems, connect and build actual community.

PRIMARY AUDIENCE, USERS OR STAKEHOLDERS?
The target audience for this social network is men who are seeking to create a greater link between online and real-world social community. The stakeholders are community leaders and socially-minded men who desire to influence their communities for positive change.

 

Want to learn more? View the complete process book here.
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