THE PEACE, LOVE & POTATO SALAD COOKBOOK

ROLE
Creative Director, concept development, design, project and shoot management

BACKGROUND
In the summer of 2014 what began as an Internet joke among friends became an epic Kickstarter Campaign, raising $55,492 to make potato salad. After donating a good portion of the money to The Columbus Foundation and hosting PotatoStock 2014 there was one thing left for Zack Brown to do: create the world's best potato salad cookbook.

RESULTS
Over coffee one morning I casually asked Zack who was designing the book? No one. I. could. not. believe. it.

On a trip to Nashville I connected with Teresa Blackburn, a talented food stylist I had worked with in Atlanta. Teresa knew a stellar young photographer, Danielle Atkins, Danielle knew some solid dudes at Spring House Press and I knew wordsmith, Joel Showalter. Everything fell into place. The book will be published this spring just in time for the second anniversary of the campaign.