CHASE CONCEPTUAL WORK: "I CONFESS . . ."
At the height of the financial crisis the brand sought a way to speak to its customers about the value of savings while at the same time offering them an opportunity to get a head start.
Knowing that some consumers might be shy when it came to talking about savings, a light-hearted approach provided a means for bankers to engage consumers in conversation. The visual language played on this thematic by showing people with their faces partially hidden.